How To Win Back Lost Customers
So, all of your digital marketing efforts have paid off, and you’ve started gaining customers. Relieved, you can save some of the money you’ve been spending on Marketing, as sellthrough is going well and – in a perfect world – your customers will be with you for life. And then… they’re not. Often through no […]
Remarketing 101 For Online Businesses
We’ve shared a couple of posts recently to give some insights into the world of digital marketing for merchants. In case you haven’t seen them yet, you can read Digital Marketing Basics for Merchants Part 1 and Part 2 for the lay of the land, and some great starting points to get more attention from future customers. In this […]
Taking Your Business Online With Wix
Looking to take your business online? The first steps, while exciting, can often feel overwhelming. Thankfully, Wix comes to the rescue, helping you to build your own eCommerce site… even without any technical expertise. We’ve put together a step-by-step guide to building your online storefront with Wix, so you can get started accepting online transactions […]
DPO Group and MasterCard join forces to help businesses in Africa move online
New eCommerce store provides free website with integrated digital payments Nairobi, Kenya 28 April 2020: African digital payments company, DPO Group, has launched an eCommerce store. Powered by Mastercard’s payments gateway technology, the platform will enable merchants across Africa to swiftly move their businesses online and continue to trade with their customers. The end to end eCommerce solution, called the DPO Store is available in the 19 countries in which DPO operates. Initially targeted at essential services such as supermarkets, food stores, pharmacies and chemists, merchants are provided with a free website […]
Quick Guide to WooCommerce And Why It’s Good For Your Business
In 2019, global eCommerce sales reached nearly $3.5 trillion USD, up nearly 18% from the previous year. This number is expected to nearly double by 2023 – online sales are only going to increase from here on out. Shoppers favor online outlets, with the ability to make purchases and bookings at any time of the day, […]
Fraud Prevention Best Practices in the Holiday Shopping Season
The holiday season is nearly here, a fact made abundantly clear by the crowds in the shopping malls, and announcements of special sales and promotions from online retailers. The holidays, of course, present opportunities for connection with family and friends, and time off to (theoretically) relax and settle in to the new year. But this […]
How to Grow Your Independent or Small Hotel
Having an independent hotel, while not without its challenges, can be very rewarding. Having a small business means everything feels a bit more intimate – from the smaller numbers of staff, to more capability for personal attention to guests. It also means that managers and owners have more say in what goes, without the scrutiny […]
What 5G Tech and Speed Mean For Online Payments
Have you heard about 5G? The network upgrade starting to roll out around the globe has been a pretty popular topic of conversation, but what is it all about? 5G – a fifth generation mobile network – promises high speed increases to its predecessor, 3G and 4G. 5G networks have begun rolling out in select […]
VAT Regulations For Merchants In Africa
Value-Added Tax (VAT) is a tax that is levied on the sales of goods or services. How much the tax is worth is dependent upon the value of the goods or services being provided. In the case of products, the VAT is placed on a product at any point in the supply chain that value […]
False Declines – All you need to know to protect your revenue
Online payments have been on a steady rise for some time now, enabling businesses to extend their reach and grow their customer base. Having a web store and accepting payments online means merchants have more potential than ever to connect with customers around the world, increasing their revenues significantly. However, with the advent of online […]