As a taxi company owner, you should focus on providing the safest and most convenient service possible to all of your customers. This goal has become increasingly important in recent years, with the rising popularity of ride sharing companies like Uber. Taxis can compete with these companies by providing optimal customer service and embracing new technologies, such as mPOS (mobile point of sale) payments.
In order to start accepting mPOS payments, each taxi needs an mPOS device, such as a tablet or smartphone. This is a portable device is equipped with an advanced mobile payment app that allows it to function as a point-of-sale. Through the mobile payment app, taxi drivers can offer customers multiple payment options and quick, seamless transactions – significantly improving the customer experience. As a portable device is the only equipment required, mPOS systems are relatively inexpensive, even if you have a large fleet of taxis.
Here are the main benefits and reasons why taxi companies should adopt mPOS payments:
Convenient payment options
An mPOS device can enable your drivers to automatically charge customers through an app, using customers’ saved mobile wallets, mobile money or credit cards details, as well as through contactless tap-and-pay transactions and QR codes.
Not only is this more convenient than cash, but multiple payment options will cater to the payment preferences of a wider range of customers. For example, statistics show that up to 32% of consumers have used mobile wallets. And mobile money accounts are particularly popular with the unbanked population, who do not own credit cards, yet do not always want to rely on cash. Accepting mobile money payments through an mPOS device is a great way to accommodate these customers.
Safe and secure payment process
Using an mPOS device ensures a secure payment process. This benefits both taxi drivers and their customers. All transactions are encrypted, and the mPOS device does not store any cardholder data. An mPOS solution provided by a PCI DSS Level 1 compliant company, such as Direct Pay Online, allows your taxi businesses to benefit from top security technology.
Also, carrying cash can be dangerous for a taxi driver, as it increases the risk of theft. With mPOS devices that accept cashless payments, taxi drivers significantly minimize that risk.
Quick and easy payment process
The payment process is significantly faster when using an mPOS device. Payments are processed immediately, in real-time. This is a huge advantage compared to traditional credit card readers that take some time to process a payment or compared to the time it takes to exchange cash.
With this increased speed, your taxi drivers can spend more time picking up customers and taking them from point A to point B, and less time processing payments or counting change at the end of a journey. This means they can have more time to service more customers, and of course, this streamlined payment process also increases customer satisfaction.
mPOS payment adoption can also have a positive effect on employee satisfaction. According to a recent report, 62% of employees said that their job has been made easier by mPOS. An easier job means more job satisfaction, and if your taxi drivers are happy, they are more likely to provide great service to customers. A win-win situation for all involved.
In the taxi industry, installing an easy-to-use mPOS payment system has huge benefits. These mPOS devices are an easy, inexpensive way for taxi drivers to provide a quick, secure payment process and ensure superior customer satisfaction. With mPOS payments, you can maximize the profits from your taxi fleet, ensure that your taxi company is known for its exceptional service, and get more customers.
