How to Build Brand Loyalty To Your Business
eCommerce and digital marketing have given merchants the ability to reach more customers and expand in ways that they never could have imagined when shopping was purely via brick-and-mortar (or catalogues, remember those?). Even shops who are still purely selling out of their storefront can draw in more business through the wonders of Google and social […]
Improve Cash Flow by Managing Transactions and Finances Better
As we’ve covered in previous pieces in this series, understanding and managing cash flow is crucial to running a thriving business. Cash flow is the amount of money that is available after all operational costs are taken into account. The more cash flow you have available, the more you’re able to reinvest in your business […]
Improve Cash Flow by Optimizing Marketing & Tapping into New Opportunities
So, your business is up and running. You’ve established yourself, collected some customers, and have a product or service offering on the market. Hopefully you’re also tracking your finances, including your income and expenses. Keeping good accounting practices – including inventory sellthrough, details of recurring and one-off expenses, and income – is pivotal to managing your […]
Social Media Marketing Tips for Shop Owners
Shop owners today need to think digitally. Check out these social media marketing tips for shop owners to boost sales by connecting with customers online.
How Business Can Improve Cash Flow
Managing cash flow effectively is a crucial part of doing business, and one that many find challenging. Small businesses especially find cash flow to be somewhat of a foreign concept – isn’t enough to count your money as you make it? Nope, it’s not. Cash Flow Cash flow is more than just business profits, and having […]
How To Win Back Lost Customers
So, all of your digital marketing efforts have paid off, and you’ve started gaining customers. Relieved, you can save some of the money you’ve been spending on Marketing, as sellthrough is going well and – in a perfect world – your customers will be with you for life. And then… they’re not. Often through no […]
Remarketing 101 For Online Businesses
We’ve shared a couple of posts recently to give some insights into the world of digital marketing for merchants. In case you haven’t seen them yet, you can read Digital Marketing Basics for Merchants Part 1 and Part 2 for the lay of the land, and some great starting points to get more attention from future customers. In this […]
Instagram Marketing for Hotels
Instagram has become one of the main visual go-to tools to market destinations, hotels and restaurants. Make sure not to miss on it and attract more guests. Read our quick guide on how to start using Instagram as a marketing tool.
How To Take Your Business Online And Succeed
An online presence is crucial for businesses these days, as customers look to shop from the comfort of their home, or wherever they may be when the mood strikes. Whether you’re selling your products or services online for delivery to your customer, or you have the option to pick up in store, having online access […]
SEO Best Practices for eCommerce in 2020
Whether you’ve recently made the big step to opening an online presence for your shop, or you’ve been selling products and services online for a while, it’s always the right time to look into your SEO strategy. With ever-changing algorithms and tactics to keep up with, the world of SEO – Search Engine Optimization – […]