6 Ways Travel Agencies Can Build Customer Loyalty
Building customer loyalty is a surefire way to create sustainable growth for your travel agency business. According to Gartner Inc., 80% of your company’s future revenue will come from just 20% of your existing customers. Lee Research Inc. estimates that acquiring a new customer will cost five times more than retaining an existing one! […]
4 Ways Travel Agents Can Increase Efficiency and Improve Revenue
As a travel agent, you may find that running your business and keeping your customers happy is a full-time endeavor. Do you want to run a successful business, provide excellent customer service, and still have some time for yourself? The key is to use new technologies to increase your efficiency, so that you can spend […]
How Integrating Loyalty Programs with Mobile Wallets Increases Customer Loyalty
With the wealth of comparison data available at practically any consumer’s fingertips, it is not surprising that many brands are experiencing a significant decrease in customer loyalty. The travel industry is especially susceptible to this. Non-competitive prices, lack of benefits and unexceptional customer experiences will prompt an otherwise loyal customer to try different brands. While […]
How Do QR Codes Work for Payments?
We have all seen barcodes in our day-to-day lives: at the supermarket, clothing store, parking garage – you name it. But in recent years, a different type of barcode has become increasingly popular thanks to the mobile revolution: QR, or quick-response, codes. The difference between a QR code and a regular barcode is that QR […]
The Benefits of Paying via eWallet
Until now, you’ve probably been paying for goods and services using cash or mobile money transfers. However, there’s another simple, easy and secure way to make payments with your mobile phone: eWallets! It’s estimated that there are over 2 billion smartphone users worldwide! Many of these people keep their smartphones with them wherever they go, […]
The 4 Benefits of Having a Merchant Account
With major credit card companies investing in Africa, more Africans are using payment cards now than ever before. And on a global level, credit and debit cards have been a highly popular alternative to cash payments, so much so that, at the end of 2015, there were an impressive 18.08 billion payment cards in circulation […]
Why eCommerce Companies in Africa Need To Adopt Complete Digital Payment Solutions
Global ecommerce is poised to surpass $23 trillion in 2017 and to continue to grow reaching close to $28 trillion in 2020, according to eMarketer. Meanwhile, African ecommerce represents just small fraction of this total market, with online retail currently making up only 1% of the total African retail industry. Why online shopping in […]
How Travel Businesses Can Benefit from Chatbots
Chatbots can help travel businesses by providing a personalized customer experience to those who choose to book their travels online. Chatbots can also operate 24 hours a day, 7 days a week, and can be programmed to interact in many different languages, unlike their human counterparts. This promising innovation in the world of online messaging […]
How to Use Mobile Payments to Increase Loyalty in an Era of No Brand Loyalty
Brand loyalty seems to be a thing of the past. Even the leading brand consumer packaged goods are reporting declines, due to an overall decrease in brand loyalty. In fact, according to market strategist company Accenture, customers are constantly evaluating new products and providers, becoming what they coin “non-stop customers”. These non-stop customers switch […]
What are the Benefits of mPOS Devices for Restaurants?
Restaurants can benefit from the integration of mobile points of sale (mPOS) in their operations to achieve a high level of service and a competitive edge over other dining establishments. The main way they can achieve these goals is by improving the customer dining experience, which can be done by streamlining the ordering and payment […]