How Can Pokémon Go Help Your Business?
Pokémon Go. It’s the latest obsession to hit the mobile world. A mobile game based on the 1990s series of video games and TV shows, players include nostalgic young adults looking back on their childhood, as well as teenagers enjoying this new, popular form of entertainment. The uniqueness of Pokémon Go is that it requires […]
How Social Media Has Impacted The Travel Industry
In this earlier blog post, we discussed how social media has affected the ecommerce and payments industries, so now we will dive into how it has specifically impacted the travel industry. Social media has changed the way we communicate with our friends and the very definition of what “friends” are; the way we advertise and […]
5 Ways to Increase Direct Bookings for Your Hotel
It’s all very well working with an OTA to help you get bookings for your hotel, but what about direct bookings? Of course, OTA services are extremely beneficial, but you can get more hotel guests and increase your revenues by putting forth an effort towards attracting direct bookings. It’s entirely possible to do so with […]
How New Hoteliers Can Thrive in a Saturated Market
If you are a new hotelier, then you probably know that, by opening a new hotel, you are entering a very competitive and saturated market. You are going to have to stand out apart from the crowd to succeed. Excellent service and, depending on your target audience, comfort, great menus, and reasonable prices are only […]
How Social Media Has Affected the eCommerce and Payment Industries
Online commerce and payments have grown significantly since their beginnings, and they are continuously advancing as technological developments take leaps forward. The history of ecommerce began as we know it in 1991 when the Internet first opened for commercial use. Online store websites launched and initially accepted payments performed through EFT (Electronic Funds Transfer) and […]
Top 7 SEO Tips for Hostels, Inns, B&Bs, and Small Hospitality Businesses
The importance of SEO for organic (unpaid) traffic to websites is already well-known. When performed properly, hospitality businesses can employ SEO methods to increase online visibility, traffic, and ultimately, guest bookings. However, the majority of smaller hostels and inns do not have the resources to hire a professional SEO team to optimize their websites. If […]
Top 7 SEO Tips for Hostels, Inns, B&Bs, and Small Hospitality Businesses
The importance of SEO for organic (unpaid) traffic to websites is already well-known. When performed properly, hospitality businesses can employ SEO methods to increase online visibility, traffic, and ultimately, guest bookings. However, the majority of smaller hostels and inns do not have the resources to hire a professional SEO team to optimize their websites. If […]
Global Trends for the Travel Industry in 2016
2015 was a positive year for the travel industry, displaying an almost 5% increase in global travel despite turbulence in many areas of the world. There was an obvious shift towards self-service, mobile search and brand authenticity. These are positive trends to build upon, and the smart travel business owner will make sure to […]
Hotel Website Design Best Practices
A website is an open invitation to visit your establishment, to explore its features and attractions, view the accommodation, restaurants, facilities, and even to get to know the staff. It should give the visitor a taste of what to expect when he or she eventually checks in as a guest. Hotel operators and managers should […]
Why Does Your Hotel Website Need a Channel Manager?
https://www.xotels.com/en/glossary/channel-managementIn today’s hospitality industry, hoteliers are facing a number of challenges in order to achieve their business goals. Maximizing revenue and profits, booking rooms every day of the year, and meeting guest expectations are a few hurdles that have been around since the beginning of this industry. Nowadays, hotel managers must take it up a […]