How Hotels Can Build Brand Loyalty And Get Returning Guests
The popularity of multi-site booking engines, which present a wide variety of options to guests, has led to a significant decrease in brand loyalty. OTAs now offer loyalty programs, which are similar to the ones hotels offer, providing customers the best of both worlds – flexibility in choosing a hotel based on price and convenience, […]
Can Direct Booking Campaigns Benefit Both Hotels and OTAs?
Hotels and OTAs (Online Travel Agencies) have enjoyed a love-hate relationship for some time, now. They both benefit from the immense marketing budgets and efforts the OTAs invest, but most hotels would prefer to be free of the limitations the OTAs impose on them and the high commissions they pay for bookings done via […]
Are Google’s Mobile Travel Tools Poised to Replace Leading OTAs?
Will Google Become the Next OTA? Step by step, Google has been advancing on the $565 billion dollar travel industry. Its most recent step has been the launch of its personalized travel app, “Google Trips”. This follows Google maps, with its hotel links and prices, and the acquisition of ITA, the technology that powers Google […]
The Cost of a Hosted Hotel Payment Solution Compared to an Onsite One
Should you use a hosted payment solution for your hotel or use your own payment page? Read here to learn why a hosted payment solution is best for your hotel.
The #1 Solution for Increasing Your Hotel’s Booking Rates
You might think the key to increasing hotel booking rates is through marketing techniques. However, there’s little use to an effective marketing campaign if customers can’t complete their bookings easily. It is true that marketing techniques draw in potential customers, but it’s the booking and payment process where these customers are converted into paying […]
How to Increase Hotel Bookings Using Guest Reviews
When searching for a hotel, visitors generally start their search at an OTA (Online Travel Agency). These sites provide a comprehensive list of hotels per geographic region and enable customers to narrow down their searches by price, amenities or proximity. OTAs present visitor reviews for the hotels as well. Most visitors will generally check the […]
Twitter Marketing for Hotels
Looking for new ways to market your hotel using social media? With a staggering 313 million active users worldwide, social media network Twitter is a great platform for interacting with customers and promoting your hotel brand. Twitter enables you to post, respond to and share short “tweets” of 140 characters or less. Customer engagement is […]
5 Marketing Tips to Make Sure Your Hotel Is Fully Booked Most of the Year
Are you looking to increase booking rates all year long? Check out these marketing tips to get your hotel fully booked in the high and low seasons.
Hotel Online Marketing: What are the costs and where should you invest your efforts?
Leading hotel chains are putting much effort into competing with what Morgan Stanley has dubbed their “frenemies” – the Online Travel Agencies (or OTAs). OTAs claim between 10-20% commission on bookings, and according to hotel marketing experts, WIHP, are the source of 76% of online bookings. The efforts made by these brand name chains have […]
Increase Your Hotel’s Online Bookings by Offering Various Payment Methods
Global digital travel revenues from flights, car rentals and hotel bookings reached over $533 billion in 2015 and are projected to grow over 11% to reach $593 billion by year-end 2016. Online booking revenues will continue to grow to reach a staggering $762 billion in 2019, according to eMarketer. Competition is fierce between independent vendors […]