The Complete Guide to Facebook Marketing for the Travel Industry
Facebook is the most popular social media platform in the world. It has nearly 2 billion monthly active users, many of whom browse content every day. Social media has impacted the travel industry, providing a wide audience and a platform for sharing content. As a merchant, you can use Facebook to reach this audience of […]
Direct Pay Online’s MarketPlace – the Online Market Place for Travel Businesses
Are you looking for a way to increase your brand visibility and maximize your conversion rates, at no extra cost? Direct Pay Online’s new MarketPlace, is a free online platform designed for travel businesses seeking to promote their products and services to a global audience. The online market place for travel businesses, provides companies with […]
4 Hacks for Increased Bookings with Expedia and Other Online Travel Agents
The online travel industry is booming, with global digital travel sales surpassing 560 billion US dollars in 2016. Many of these bookings are made through online travel agents (OTAs), like Expedia. In fact, Expedia alone has recently seen gross bookings of approximately 60 billion US dollars per year! As a tour operator, you can use […]
Online Marketing Tips for Tour Operators
Businesses these days must have a strong online presence if they are going to survive, grow and thrive – especially tour operators. A strategically built online presence will allow you to reach a larger audience of potential customers, both abroad and domestic, and provide them with the information they need in order to feel confident […]
How Online Catalogs Can Promote Sales During Low Season
High season usually means high profits, but the transition to the low season doesn’t mean all is lost. There are plenty of ways you can reach a larger audience and get bookings during the low season to keep your business booming all year round. For example, online catalogs can promote sales during the low season. […]
How Can Travel Agencies Compete With Online Travel Agencies?
Online Travel Agencies continue to dominate online bookings. In a 2017 report, Eye For Travel and Jumpshot analyzed consumer purchase patterns over a two month period on a set number of OTA, hotel and airline domains, finding that OTAs hold a majority of the UK market (73%), and close to half of the US market […]
Social Media Marketing Tips for Travel Agents
On average, people worldwide spend nearly two hours on social media networks every day, and this number is rising! As a travel agent, you can use social media platforms to attract potential customers and build your brand’s reputation. Social media has impacted the travel industry in many ways, and that includes how people plan […]
6 Ways Travel Agencies Can Build Customer Loyalty
Building customer loyalty is a surefire way to create sustainable growth for your travel agency business. According to Gartner Inc., 80% of your company’s future revenue will come from just 20% of your existing customers. Lee Research Inc. estimates that acquiring a new customer will cost five times more than retaining an existing one! […]
How Integrating Loyalty Programs with Mobile Wallets Increases Customer Loyalty
With the wealth of comparison data available at practically any consumer’s fingertips, it is not surprising that many brands are experiencing a significant decrease in customer loyalty. The travel industry is especially susceptible to this. Non-competitive prices, lack of benefits and unexceptional customer experiences will prompt an otherwise loyal customer to try different brands. While […]
How Travel Businesses Can Benefit from Chatbots
Chatbots can help travel businesses by providing a personalized customer experience to those who choose to book their travels online. Chatbots can also operate 24 hours a day, 7 days a week, and can be programmed to interact in many different languages, unlike their human counterparts. This promising innovation in the world of online messaging […]